Representation - Stuart Hall

representation means the way aspects of society and social identity are represented to audiences usually linking to:

• Gender 
• Age 
• Ethnicity

understand how issues and events are represented in media and the effect this'll have on the audience and how they respond

These aspects of representation will change based on context E.G. Advert will have different representation to newspapers

There is About 3 Key themes in Stuart halls representation theory; He believes:

•  representation is the way in which meanings are produced through the signs and codes that are a part of media language. 
• stereotyping reduces people to a simple, recognizable characteristics 
• stereotyping tends to occur where there are inequalities of power, for example minority groups in society may often be represented as 'other' and 'different'

Daily mirror analysis

The editors of this newspaper would have tried to evoke as much reaction as possible as to try and intrigue as many readers as possible about Brexit

The central image is of a blurred out David Cameron and a focused photo of his wife looking in distress as her husband has resigned from being PM the fact that Cameron is blurred out shows the fact that he is resigning and is leaving the picture sue to the Brexit vote outcome

The newspaper gave this story the strapline of "DAY ONE OF BREXIT BRITAIN" this is in capitals and very prominent in the corner of the newspaper trying to draw to the fact that the vote had happened by this point and that this is going to be the first set of news as to whats about to happen to Britain as we enter the first day of the new brexit Britain

The newspaper has a jumpline under the main headline " Inside full coverage of the day that shook the world" this is a very hyperbolic jump line as it is largely over exaggerated the fact that Britain left the EU didn't shake the world it may have shaken 49% of Britain population and some of the EU members however it probably wasn't the most important piece of news to countries such as Australia, Japan and the USA. By using this hyperbolic language the reader is incited to look at the shocking knowledge contained between the papers pages on how the entire world was shaken by our populations choice as citizens of the UK.

The headline itself is a very prominent and big question "So what the hell happens now?" this is a very big question probably asked by the majority of the politicians and the population itself with Cameron resigning and truths being revealed about all the 'promises' made for voting leave or stay the population didn't know what was happening as such a lot of people would be wondering whats going to happen the fact that this question is the headline means that readers will see this and believe that this newspaper will tell you whats going to happen, with the majority of the population wondering whats going to happen this headline draws in a very large audience of people wanting to know the answer to this question

This paper is a prime example of a front page splash meaning the front page is taken up by a very prominent photo which links to the story at hand this is a very large photo as despite not many people liking Cameron he was still the PM and the person who is in charge of the country (not really because specifically he is lead by the Lords and the lords are led by the queen which means we as a country are a monarchy not a democracy but besides the point) and with the PM resigning people don't really know whats going to happen making this a very telling photo it also has him blurred out and has his wife's face as the central image looking concerned and sad that her husband is resigning however most of the country would also be feeling concerned as they don't know whats really happening and they have no one to lead them anymore (Again really the Queen leads them but no matter)

Rupert Murdoch - News Corperation

News Corporation (officially referred to and trading as News Corp) is an American multinational mass media company, formed as a spin-off of the former News Corporation (as founded by Rupert Murdoch in 1979) focusing on newspapers and publishing. It is one of two companies which succeeded the former News Corporation, alongside 21st Century Fox—which consists of the old News Corporation's broadcasting and media properties, such as Fox Entertainment Group. 

Murdoch is a republican

Newspapers that Murdoch owns: The Sun, The Times, The Sunday Times and The Sun on Sunday


The Sun is a tabloid newspaper published in the United Kingdom and Ireland. Since The Sun on Sunday was launched in February 2012, the paper has been a seven-day operation.
Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed and Lamb was appointed as the first editor of the new Sun. In January 1986 Murdoch shut down the Bouverie Street premises of The Sun and News of the World, and moved operations to the new Wapping complex in East London, substituting the electricians' union for the print unions as his production staff's representatives and greatly reducing the number of staff employed to print the papers; a year-long picket by sacked workers was eventually defeated. Murdoch bought the dying newspapers the sun in 1969 and changed the paper into a tabloid format and reduced print costs using the same printers. Murdoch later on got the ownership of the times as he had good connections with Lord Thomson who was tired of making a loss so he gave the company over to Murdoch in the hope that he could revive the newspaper. Phone hacking scandal Murdoch was involved in a big scandal in 2011 which he got in big trouble and loads of investigations of him and his son James with the phone hacking scandal. Employees of the newspaper were accused of engaging in phone hacking, police bribery, and exercising improper influence in the pursuit of stories. Whilst investigations conducted from 2005 to 2007 appeared to show that the paper's phone hacking activities were limited to celebrities. On July 2013 Exaro and Channel 4 news broke the story of a secretly recorded tape. The tape was recorded by Sun journalists and in it Murdoch can be heard telling them that the whole investigation was one big fuss over nothing, and that he, or his successors, would take care of any journalists who went to prison. History Sun before Murdoch in 1965 was actually a broadsheet newspaper. And in 1969 the sun was rumored to be losing $2M a year and having a circulation of 800,000 that year was the year was the year where Murdoch took over as IPC was rumored was rumored to sell the business to cut the losses. Sex was used as an important element in the content and marketing the paper from the start, which Lamb believed was the most important part of his readers' lives. The first topless Page 3 model appeared on 17 November 1970. A topless Page 3 model gradually became a regular fixture. Page 3 was finally terminated in 2015 in January after the sun defending it for 40 years which was the thing that the sun was most known for in their history. However the ‘page 3’ feature was gone the sun still do similar things with models in other pages but not so openly as before. Rupert Murdoch’s News Corp recorded an $817m (£629m) loss in the full 2017 financial year due to a fall in the value of its UK and Australian newspapers. Political view The sun are a right wing newspaper as they’ve supported conservative a number of times by supporting labour instead of conservative but they haven’t always gone with conservatives as they’ve gone with labour in the past and publicly said that they would support any able politician who would describe himself as a Social Democrat. However in 2009 they went back to supporting the conservatives and since then they’ve supported conservative ever since Politically, the Sun in the early Murdoch years remained nominally Labour-supporting. It advocated a vote for the Labour Party led by Harold Wilson in the 1970 General Election, with the headline "Why It Must Be Labour”, but by February 1974 it was calling for a vote for the Conservative Party led by Edward Heath while suggesting that it might support a Labour Party led by James Callaghan or Roy Jenkins. In the October election an editorial asserted: "ALL our instincts are left rather than right and we would vote for any able politician who would describe himself as a Social Democrat." In the 1975 referendum on Britain continuing membership of the European Economic Community, it advocated a vote to stay in the Common Market. Suns view on brexit. The sun endorsed the leave campaign in the brutish referendum urging all its readers to leave the EU. However this front cover was only for England and wales but for Northern Ireland and Scotland they had different covers 2009 the sun were not so clear of who they were supporting politically when the country was under Gordon Brown. However Murdoch built a relationship with conservative leader David Cameron so the sun started supporting the conservatives again and have been since 2009 but at the moment it’s a bit unclear with brexit Celebrities and controversy The sun started to use celebrities to make rumors about them. They were mostly pop stars and very famous including Elton john and most of the rumors where about sexual orientation. The Sun ran a series of false stories about the pop musician Elton John from 25 February 1987. They began with an invented account of the singer having sexual relationships with rent boys.

Tide analysis

we analysed the 1950's advert for Tide detergent which is renowned for its portrayal of women and the sexist nature of the advert we linked the advert with feminist theory 

Tide 1950’s advert – analysis

Layout and Design: The advert is constructed with a large image and a large headline the image is to the left and there is a lot of text it has many pictures of the same woman

Central image:  the central image is of a 1950’s house wife hugging a box of tide. The woman is stereotypically dressed which communicates that the product is designed for 1950’s white American housewives that want to seem to be better in they’re role

Typography and Graphics: the advert uses standard 1950’s font used in most adverts on the day. The main points of the advert are in a red colour rather than the black text for the rest of it. The main title is also in a sort of wavy diagonal which is more eye catching to people rather than a straight line of text.

Visual codes:  The advert its self is created using bright and ‘happy’ colours which promote the feeling that if you buy the product you will be happy. Coloured font makes words stand out to emphasise the “Cleanest” “Brightest” and “Whitest” wash also highlights the word “Tide” in red to allow you to remember the name of the brand

Colour: The colour scheme of the advert is yellow, red, black and white. The box of the product is red which suggest why some of the font is also red. The coloured font highlights that it is the brightest whitest and cleanest. The advert is a hard sell advert as it promotes all of the things the detergent does and emphasises it more.

Print technical codes: It has cartoon reels on the sides edited in to help drill in the message of the product doing the job and making your washing clean. The advert is lit brightly to emphasise that the product will make your clothes bright and white.

Language and Mode of address: The advert uses the alliteration ‘What women want’ to show that the product is for women and that all the women should get the product. Uses explanation marks a lot to drill the point home.

Attitude and beliefs: It implies that women should be at home washing and cleaning and that buying the product will allow you to have the cleanest clothes in the world and be better than everyone else so the women can please their husband.

Association: the comic strip may relate to how the tv advert would look  

Representation: The women in the tide commercial are being given the stereotypical job of a housewife cleaner and forcing the tide product to a woman central picture. Leisbet van Zoonan states that historical bias has made us believe that women should be the housewife kind and stay at home cleaning which is evident in this advert. Historically the 1950’s were a very controversial time for the female gender during the beginning of the civil rights movement nowadays you can look back at the adverts from these days and 90% of which will be predominantly sexist however back in the 1950’s this was seen as normal and wouldn’t have been seen as controversially as today. If this advert was published nowadays there would be a lot of argument about it as it is portraying a very sexist view of women however in the 1950’s this was seen as a normal thing to see around and wasn’t as controversial.

Soundscape

we completed a disaster soundscape using no visual help and created an artificial disaster by using various sounds from different webssites

Story line

Construction site gas explosion

Sounds I will need

Atmospheric – construction site sounds, People screaming

Foley - none

Sound effects – Button click, Explosion, Gas leaking, fire, helicopter flying over 

Dialogue - Wilhelm scream

Music – Explosions by Ellie Goulding, Highway to hell by AC/DC, Danger zone Kevin Loggins