Curran and Seaton on Diversity
‘Diversity
is in the public interest –
But modern societies suffer from
collective
Attention
deficit disorders […] the public
Interest has to work harder to be noticed,
and we need agile but resourceful media
To do that’
-James Curran and Jean Seaton
Monopoly - The exclusive ownership or control of something
Conglomerate - a large company consisting of multiple smaller companies
Subsidiary - A smaller company owned by a larger company
Disney
Disney own companies such as Lucasarts, ABC, ESPN, PIXAR, MARVEL, vice, History channel
Curran and Seaton on Monopoly
‘it [extends] their range of business
and politicalconnections, [increases] their corporation’s
prestige and, through judicious
editorialappointments, [contributes] to the
maintenance
of
public opinion favorable to private enterprise’
-James Curran and Jean Seaton
- · Having a monopoly means domination of multiple media industries
- if the focus is on creating profit, generally conglomerates don’t take risks with the media products they produce
- · This often results in limited variety, creativity and quality
Public Service broadcasting = broadcasting intended for
public benefit rather
Than
to serve purely commercial interests
Independent Producers = Free from outside control
- · Public Service Broadcasters produce content without the sole intention of profit. This results in a more varied range of content across multiple media industries.
- · Independent producers contribute to this creativity and variety by providing niche products that often act as the alternative to the mainstream.
- · These socially diverse patterns of ownership support a more varied and adventurous media landscape.
